Enterprise Data Analytics Platform — Modern Data Stack at Scale
Business Challenge
The conglomerate operated with 15 business units each running independent analytics — Excel spreadsheets, siloed BI tools, and manual data extraction from ERP systems. Cross-business-unit reporting required weeks of manual data collection and reconciliation. Business decisions were made on data that was 2-4 weeks old. The data engineering team spent 70% of their time on data extraction and cleaning rather than analysis. Machine learning initiatives were stalled because data was not accessible in a unified, clean format.
## Solution Architecture
Solution Architecture
We built a modern data stack following the medallion architecture: Bronze layer (raw data ingestion), Silver layer (cleaned and validated data), and Gold layer (business-ready aggregates and features). Data ingestion uses Apache Airflow for orchestration with 200+ DAGs managing extraction from source systems (ERP, CRM, POS, IoT sensors, web analytics, and external APIs). Stream processing uses Apache Kafka with Kafka Connect for CDC from operational databases. The data warehouse is built on ClickHouse for analytical queries processing billions of rows with sub-second response times. Apache Superset provides self-service analytics with 300+ dashboards. A feature store built on Redis serves ML models in production.
### Data Pipeline Architecture
**Ingestion Layer:** Airflow DAGs extract data hourly from operational databases (PostgreSQL, MySQL, Oracle) using CDC with Debezium → Kafka Connect → raw Parquet files in object storage. Batch ingestion from APIs and file uploads follows the same pattern. All raw data is versioned with ingestion timestamp and source system metadata.
**Transformation Layer:** dbt (data build tool) transforms raw data through the medallion layers. Bronze → Silver transformations handle data type casting, null handling, deduplication, and data quality checks using Great Expectations. Silver → Gold transformations build business-specific aggregates — daily sales by product category and region, inventory turnover by warehouse, customer lifetime value cohorts, supply chain efficiency metrics. dbt tests validate referential integrity, uniqueness constraints, and business logic assertions.
**Serving Layer:** ClickHouse serves analytical queries with columnar storage and vectorized execution — a query scanning 500 million rows completes in under 2 seconds. Apache Superset connects to ClickHouse for dashboard visualization. A Python FastAPI service provides ML model inference with features served from the Redis feature store — ensuring training features and serving features are consistent.
## Key Features
Key Features
ETL pipeline orchestration with Apache Airflow managing 200+ DAGs with dependency management, retry logic, alerting, and SLA monitoring. Data warehouse built on ClickHouse with columnar storage, materialized views, and query caching for sub-second analytical queries. Business intelligence with Apache Superset providing self-service dashboards, SQL Lab for ad-hoc queries, and scheduled report distribution. KPI monitoring with automated alerting when metrics deviate from expected ranges — sales below forecast, inventory above threshold, customer churn acceleration. Data catalog with metadata management using Amundsen for data discovery, lineage tracking, and data quality scoring. ML feature store serving real-time features for production models — customer propensity scores, inventory demand forecasts, fraud detection signals.
## Technology Stack
Technology Stack
Apache Airflow for workflow orchestration — deployed on Kubernetes with the KubernetesExecutor for dynamic pod allocation per task. Apache Spark for large-scale data transformations on Databricks. Apache Kafka with Kafka Connect for real-time CDC from operational databases. ClickHouse for the analytical data warehouse — columnar storage, vectorized query execution, and materialized views. dbt for data transformation with version-controlled SQL models, automated testing, and documentation generation. Apache Superset for visualization and self-service analytics. PostgreSQL for metadata and configuration. Redis for the ML feature store. Great Expectations for data quality validation. Docker and Kubernetes for all services. Terraform for infrastructure provisioning on AWS.
## Results
Results
Data pipeline processing time reduced from 2-4 weeks (manual) to under 2 hours (automated). Business users perform 15,000+ ad-hoc queries per month through Superset without involving the data engineering team. Executive dashboard update frequency improved from monthly to real-time. Data quality issues detected and alerted within minutes instead of weeks. ML model deployment time reduced from 6 months to 2 weeks through the feature store and standardized serving infrastructure. Data engineering team productivity increased — time spent on extraction and cleaning reduced from 70% to 20%, allowing focus on advanced analytics and ML.
## Lessons Learned
Lessons Learned
Data modeling is the foundation — investing in dimensional modeling (star schemas) upfront pays massive dividends in query performance and user comprehension. Schema evolution must be planned — upstream source system changes break downstream pipelines without proper versioning. Data quality is an ongoing investment — initial data validation catches 80% of issues, but the remaining 20% requires continuous monitoring and alerting. Self-service analytics requires governance — without data catalog, lineage tracking, and certification processes, users create conflicting metrics. The feature store was the unsung hero of the ML pipeline — eliminating training-serving skew reduced ML model failures in production by 90%.
Technologies Used
Related Projects
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